Freddy's Chicken — South Norwood

Business Analysis
Founder Intake

This form has been prepared by Nativ Solutions to gather the foundational insight needed for your full business analysis report. Your responses are confidential and will directly shape our recommendations across DTC strategy, marketing, customer retention, competitive positioning, and technology.

01 Founder and business basics

Your name

Contact email

Year Freddy's South Norwood opened

Number of staff

Ownership structure

Sole owner Business partners External investors involved

Is Freddy's a franchise, licensed brand, or fully independent?

Part of the Freddy's Chicken and Pizza franchise network Licensed name or brand only Fully independent — own brand Not sure or complicated

02 Revenue and operations

Approximate monthly revenue

What percentage of orders come via third-party platforms (Deliveroo, Uber Eats, Just Eat)?

60%

0% — none100% — all delivery

Main revenue streams (select all that apply)

When is your busiest period and why?

04 Marketing and brand

Which channels are you currently active on? (select all that apply)

Do you run regular promotions or deals?

Monthly marketing spend across all channels

What makes Freddy's genuinely different from KFC, Morley's, or Popeyes?

05 Technology and direct-to-consumer

Do you have a website with direct ordering capability?

Yes — customers can order directly Yes — but no direct ordering No website — social profiles only No online presence beyond delivery apps

What POS (till/ordering) system do you use in-store?

Do you collect customer contact data (email or phone)?

Yes — in a structured way (CRM, mailing list) Sometimes, but not systematically No

Interest in building a direct ordering channel to reduce platform commission?

1 — not a priority5 — top priority

What technology frustrations do you have right now?

06 Competition and growth

Who are your main local competitors?

What is your biggest operational challenge right now?

Where do you want Freddy's to be in 3 years? (select all that apply)

Open a second location Build a franchise or licence model Scale catering and events Launch own app and direct ordering channel Collaboration with other brands Hit a specific revenue target Become the go-to community brand in SE25

Anything else we should know before we begin?

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Business AnalysisFounder Intake

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Business Analysis
Founder Intake